Amazon is simplifying how we display prices to customers

Amazon is simplifying how we display prices to customers
Oct 5, 2017

Starting in mid-October, Amazon will begin simplifying the detail page to show your lowest offer price and a "list price," if you choose to provide one. When this change happens, prices formerly described as "sale" prices will be displayed as "prices." If you use the sale price, there will no longer be a separate field or display for pre-discounted prices after the change occurs. You do not need to take any action when the price display changes.

You might be interested in the following features:

    List price: To include a list price, please review Amazon's Policy on Reference Prices, and complete the "Manufacturer's Suggested Retail Price (MSRP)" field in Seller Central or in the inventory upload file. List prices must represent the price at which sellers or other retailer(s) have recently made substantial sales of the product in question. Sellers also are responsible for ensuring that the list prices provided to us remain current.

    Promotions: To let customers know that you are offering a sale or special discount—such as percent off, buy one get one, or free shipping—using Promotions tools. For more information, see the Promotions Help page.